‘Silver Dabblers’ And ‘Aging Ailers’: Cracking The Baby Boomer Cannabis Consumer

There are 77 million Baby Boomers in the United States, and according to AARP, they are projected to wield 70% of all disposable income within the next four years. Healthier and wealthier than any preceding generation, Baby Boomers are discovering—and re-discovering—cannabis at unprecedented rates, as a recent report on the California market indicates. But is the cannabis industry equally invested in discovering them?  Read more on Forbes.com