Regardless of how they feel about cannabis, older adults tend to be enthusiastic about CBD. Non-intoxicating, natural and increasingly accessible, CBD products promise to remedy a host of ailments that plague the 50+ crowd. And the CBD products of preference for this formidable demographic, according to cannabis market research firm, the Brightfield Group, are topicals.
CBD creams, lotions and salves fall under the industry designation of “cosmeceuticals,” for skin products with purported medicinal benefits. Cosmeceutical is not a classification recognized by the Federal Food, Drug and Cosmetic Act, nor is CBD acknowledged by the FDA for medicinal purposes beyond two severe forms of pediatric epilepsy. Yet in the current regulatory gray area, CBD companies are flooding the market with new topical products, while carefully moderating their claims of health benefits to avoid rousing the ire of the FDA. (Read more on Forbes.com)
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